Real questions. Straight answers.

It depends on three things: where it is, how it sleeps, and how it photographs. A 4BD near the Saugatuck dunes and a 2BD cottage in Whitehall have completely different revenue shapes, different peak rates, different seasons, different guests. We don't quote numbers blind. After a free 20-minute call, we build a written projection from actual comparable homes in your submarket, with conservative, likely, and strong cases. If the honest answer is "this won't pencil," we'll tell you that too.

A single percentage of net booking revenue, 20%, taken as a co-host split through the platform, and nothing else. Airbnb pays you directly and pays us separately, so we never hold or disburse your money. No markup on cleaning or maintenance (you pay what our vendors charge, invoices visible), no onboarding fee, no photography fee, no charge for owner stays. Because it's a percentage, we only make money when your home does.

No long-term lock-in. We ask for an initial term of 6 months to onboarding a home properly is real work, and we want enough runway to prove it. Then it's month-to-month with 30 days' notice, either direction. If we're not earning our fee, you shouldn't have to keep paying it.

Absolutely. It's your home first. Block dates anytime through the owner portal, as far ahead or as late as you like. The only ask: peak summer weeks carry the year's revenue, so we'll gently flag it if a blocked July Saturday is about to cost you a four-figure week. Your call, always.

No. Many of our owners live out of the area, and some live out of state. We're the ones who need to be close, and we are: thirty minutes from every home we co-host, with local teams for turnovers, maintenance, and inspections. You get the owner portal, a monthly report in plain English, and a phone that stays quiet. Own from wherever you live.

Our own vetted, trained turnover teams, not whoever answered a gig app this week. Every turnover runs against a documented, photo-verified checklist, and linens are professionally laundered so beds are hotel-crisp every stay. Guests pay the cleaning fee as part of their booking; it passes through to the cleaners without markup.

Three layers. First, screening: every guest is vetted before a booking is confirmed, and we decline bookings that don't fit the home. Second, protection: every stay is covered by damage protection and a documented photo inspection at turnover. Third, follow-through: if something happens, we document it, prepare the claim, and walk it through with you. You're the host of record, but you won't be handling it alone. Screening does most of the work. Problem guests book with hosts who don't check.

Yes, as guidance and hands-on help, with you as the host of record. Where your municipality requires a short-term rental permit or registration, we help you apply and keep renewals on track. On taxes, Airbnb collects and remits Michigan's 6% use tax on platform bookings; we help you understand what's covered and what isn't, and your monthly report shows the numbers. Rules vary a lot by township along the lakeshore, checking yours is part of onboarding. For a city-by-city breakdown, our team researches and maintains a West Michigan STR rules chart covering fifteen municipalities: permit requirements, license caps and waitlists, annual costs, and lodging taxes, verified from municipal ordinances and clerk offices.

No. The City of Grand Rapids doesn't permit the kind of non-owner-occupied short-term rentals we co-host, so we don't operate there. We're lakeshore-only. It's also a good example of why the ordinance check comes before the offer, not after: rules are set city by city, and they decide whether a property works before any other number does.

Our median response time is 17 minutes, around the clock, every day of the year, and it's a person, not a bot or an offshore queue. Speed matters twice: fast answers convert browsing guests into bookings, and fast fixes during a stay are what five-star reviews are actually about.

Airbnb and VRBO, on your account, under your name. You stay the host of record: payouts land in your bank account directly from the platform, and your reviews build on your own profile. We're added as a co-host with delegated permissions, and calendars and pricing sync across both platforms in real time, so there's never a double-booking.

Usually less than you fear. The design plan starts with what you already own: what stays, what moves, what gets swapped, and what's missing. Often it's lighting, textiles, and two or three anchor pieces, not a truckload. When we do source, we buy durable and replaceable, at whatever budget you approve, and we handle delivery, assembly, and styling.

Typically 2–4 weeks from signing to live listings. The range depends on design scope: a home that needs light restyling and photos is at the fast end; a full furnish is at the slower end. Either way, you get a timeline up front and a launch date we hold to.

No, and that's deliberate. We cover the Lake Michigan lakeshore from Ludington down through South Haven: Pentwater, Silver Lake/Mears, Montague, Whitehall, Norton Shores, Muskegon, Spring Lake, Grand Haven, Holland, Saugatuck, Douglas, and Fennville. Staying inside that footprint is what keeps us close to every front door we support. Focus is the whole point.

Yes, that's the whole model. Your listing stays on your account and you remain the host of record. Guest payouts come to you directly from the platform, on the platform's schedule, and your reviews and Superhost status stay with you. We're added as a co-host underneath you, and if we ever part ways, your listing, your reviews, and your booking history stay with you, because they never left. See exactly how the structure works.